For those that don't know what PLR is, the term stands for "Private Label Rights". PLR is a very hot item in the internet marketing industry right now as well as the blogosphere too! PLR is content such as articles, reports and ebooks that you can modify and label the content as your own. For instance, you can purchase a package of PLR articles. With each of those articles in the package you can keep them as is, add to them, delete content from the articles or re-modify or reword the whole article.
Why use PLR content? By using PLR content you can save time and even money. Many site owners do not have time to create their own content so they will use PLR content or hire a ghostwriter. This is called outsourcing, something you should do if you don't like to write or simply don't have the time. Even if you are a fulltime blogger, you can use PLR articles as extra web content for your blog on the days when you don't feel motivated to write.