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November 9, 2008

PLR Content In The Offline World – How To Merge Your Traffic

Filed under: Articles & News — Admin @ 10:33 pm

Private Label Rights (PLR) is a wonderful addition to your offline business as well.  How can you merge the use of PLR with your offline, brick-and-mortar business?

Your first order is to find a PLR membership that covers your particular niche.  If you sell products through a health food store you’ll want to find a membership that has content designed to cover health and wellness topics.  If your store sells paintball and airsoft guns your better served by a membership that sells content to the hobby crowd.

Once you’ve found a membership and are happy with the content you must sift through the articles that are available to you.  Each article is usually centered around one piece of a puzzle.  You can join several pieces to form a leaflet or special report.

Another option is to use several articles plus information specific to your particular store and develop your own offline newsletter.  Your newsletter can point your current customers to your website with special offers.

You can also use a tell-a-friend script on the site to point their friends and neighbors to your offline newsletter. To trim costs you can also offer the newsletter to be delivered consistently through their email program.  Send a link to your subscribers so they can read your newsletter that is hosted online.  Most people won’t open attachments (viruses and spyware).

Include the entire newsletter in an email only if it is short – less than 500 words. Or you can include hyperlinks to specific areas of the newsletter based on the title of the articles.

You are drawing your current customers in to your business by providing them with an offline newsletter through your store.  You offer to deliver the newsletter to them through their email so they receive each and every one.  You offer special discounts for online purchases to people who receive the newsletter.  You also offer your current customers a way to share these coupons with their friends and neighbors through a tell-a-friend script.  You are driving more people to your site (both local and distant).  You are increasing your online purchases from distant customers as well as increasing your offline business through easy online referrals.

Private Label Rights (PLR) gives you a powerful way to leverage your time and efforts so you may continue to offer exceptional customer service while not being distracted by the task of writing a newsletter every two weeks.

Gail Trahd writes at about using Private Label Rights content to improve your business.  Claim your free report -Private Label Rights Secrets at where you learn how to use it, how to easily modify it and how to find content rich articles that are just perfect for your business.

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